Apple Is the Most Valuable Brand for 2022, According to Brand Finance Global

In one case once again, Apple has retained its top position in the annual Brand Finance Global 500 rankings. However, once you are on the top, information technology only becomes difficult to maintain that spot, as Amazon is in shut pursuit.

Apple'south Make Is Worth a Mammoth $355.i Billion, up 35 Percent From 2021's Valuation

New information from Brand Finance states that Amazon and Google accept secured second and tertiary place, respectively, with Amazon existence the closest business firm capable of toppling Apple. The California-based giant has a brand value of $355.1 billion, with Make Finance chairman and CEO David Haigh stating that the company commands such a loftier brand value thank you to its reputation as a firm and innovation.

"Apple commands an astonishing level of make loyalty, largely thanks to its reputation for quality and innovation. Decades of hard work put into perfecting the brand have seen Apple go a cultural phenomenon, which allows it to not only compete, only thrive in a huge number of markets."

As for how Brand Finance reached this figure, the visitor states that it does non publish details on how information technology calculates the brand value of a visitor, just it follows international standards closely, even though it possesses a proprietary organization to appraise that valuation. With Apple commanding the highest brand value, we take TikTok which saw its value witness the biggest growth. The video-focused social network saw its make value rise 215 percent to $59 billion this year, and information technology is largely due to people shifting to media consumption during the COVID-19 pandemic.

Haigh believes that TikTok is currently showing no signs of slowing down.

"TikTok'due south meteoric growth is the proof in the pudding - the brand has gone from relative obscurity to internationally renowned in just a few years and shows no signs of slowing down."

Brand Finance gave Amazon a valuation of $350.3 billion, while Google was worth $263.four billion. Microsoft was in quaternary place with a $184.2 billion value, while Walmart secured fifth place with $111.9 billion.

News Source: Make Finance